Q: What's the difference in Jamaican coffee? A: Often used as a synonym for coffee excellence, Jamaican Blue Mountain refers to a specific region on the island of Jamaica: the Blue Mountains, of which Blue Mountain Peak is the highest point on Jamaica at 7,402 feet. Only coffee grown on certain estates may be called "Blue Mountain": Wallenford, Mavis Bank, Silver Hill, and Moy Hall registered the rights to call their product Blue Mountain, and Old Tavern Estate was in recent years awarded the right to use the name. The sale, roasting, and export of Blue Mountain coffee is strictly controlled by the Jamaican government and the Coffee Industry Board.
Jamaican Blue Mountain (or JBM) is quite expensive, often $30 a pound or more, but the general consensus of professional roasters today is that the brand rides on its reputation and mystique, and that the taste of the modern day JBM is not as good as the JBM of the 1970s or 1960s.
Further, there is a considerable quantity of counterfeit JBM out there — not surprising, considering that the quantity sold each year worldwide handily outstrips the actual yearly production. Not all of it is outright counterfeit — some is simply misleading: you may see "Jamaica Blue Mountain style" coffee, or "Jamaica Blue Mountain Blend." The former likely doesn't actually contain any JBM, and the latter need only contain as little as 5% authentic JBM to be called a JBM Blend. There is also Jamaica High Mountain, which refers to coffee grown by estates in the area that cannot use the JBM label. These may well be high quality coffees, but they should not cost nearly as much as true Jamaican Blue Mountain.